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Nobis soul 14 March 2017

Introducing Jakob Hansen — Managing Director of Nobis Hotel Copenhagen

After twenty years in Paris, London and New York, the founding director of our new hotel has returned to his hometown, ready to take on an aura of mystique… 

Though Nobis Hotel Copenhagen will be distinctly Danish and Scandinavian in style and atmosphere, it will also be a very international hotel in its service offering. Managing Director Jakob Hansen was recruited for his vast international experience. Hansen moved back to his hometown Copenhagen in 2015 after more than two decades of working for luxury hotels in Paris, London and New York, most importantly as general manager for some of Firmdale’s hotels.

“My career in these cities was so intense that I never had time to look back or reflect,” Jakob Hansen says. ”This is why I decided to move back to Copenhagen. This new challenge with Nobis Hotel Copenhagen will be a great second chapter for me — a chance to make a difference in the industry again. I think that Copenhagen, like Stockholm, is a city where you can both live a regular life with the people you surround yourself with and at the same time engage in the dramatic production that an international luxury hotel is and should be. This isn’t really possible in the major metropolises of the world. We have the best of both worlds here in Scandinavia. We should be inspired by the major cities but never imitate them.”

“I like to consider myself a host or even in some cases like the old school hotel director. The title offers an alluring aura and mystique. I respect the classic way of welcoming guests, really very much the way my mother, my grandmother and grandmother’s mother used to do it.”

Jakob Hansen
Managing Director, Nobis Hotel Copenhagen

“In my view a luxury hotel has always been much like a theater,” Jakob Hansen continues. ”A hotel like ours provides the scene. Our guests direct the show. I’m somewhat old-fashioned in my view of hospitality. I like to consider myself a host or even in some cases like the old school hotel director. The title offers an alluring aura and mystique. I respect the classic way of welcoming guests, really very much the way my mother, my grandmother and grandmother’s mother used to do it.” 

“Nobis Hotel Copenhagen is certainly going to be exceedingly elegant and contemporary, with the highest level of design, even trendy in some ways,” Jakob Hansen adds. ”Status quo is something I can never sanction. But I never accept novelties at the expense of function. The hotel must first and foremost be comfortable and easy in as much detail as possible. We must be able to read our guests to the point where we can provide exactly the individual service that they need and desire, preferably without them having to ask.”

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